Privacy Policy
We take your privacy seriously. This policy explains what data we collect, why we collect it, and how we keep it safe.
Last updated: March 2026
1. Who We Are
Vape Alive UK is an online-only vape retailer operating as a trading name of NLW Media Solutions LTD, a company registered in England and Wales.
Legal Details
| Legal company name | NLW Media Solutions LTD |
| Trading as | Vape Alive UK |
| Company number | 12085530 |
| Registered in | England & Wales |
| Website | vapealive.uk |
| [email protected] | |
| Phone | 01925 393658 |
2. What Data We Collect
When you place an order, create an account, or contact us, we may collect the following personal data:
Order & Account Data
- Full name
- Email address
- Delivery and billing address
- Phone number
- Order history and purchase details
- Account login credentials (encrypted)
- Age verification information
Payment Data
We accept Credit/Debit Card, PayPal, and Klarna. We do not store your full card details. All payment processing is handled securely by our payment providers who are fully PCI-DSS compliant.
Technical Data
- IP address
- Browser type and version
- Pages visited and time spent on site
- Referring website
- Cookie data (see Section 7)
3. How We Use Your Data
NLW Media Solutions LTD (trading as Vape Alive UK) only uses your personal data for legitimate business purposes. These include:
- Processing and fulfilling your orders
- Managing your customer account
- Verifying your age (we are legally required to do this)
- Sending order confirmations and delivery updates
- Responding to your enquiries and support requests
- Processing payments securely via our payment partners
- Improving our website and customer experience
- Complying with legal and regulatory obligations
- Preventing fraud and maintaining site security
We will never sell, rent, or trade your personal data to third parties for marketing purposes.
4. Who We Share Your Data With
We only share your data with trusted third parties where necessary to run our business:
5. How Long We Keep Your Data
We only keep your data for as long as necessary:
- Order records — kept for 7 years to comply with HMRC tax requirements
- Customer accounts — kept for as long as your account is active, or up to 2 years after last login
- Age verification records — kept in line with legal requirements
- Contact/support enquiries — kept for up to 2 years
- Technical/cookie data — retained for up to 12 months
You can request deletion of your account and personal data at any time by emailing [email protected].
6. Your Rights Under UK GDPR
As a UK resident, you have the following rights regarding your personal data:
✓ Right to Access
Request a copy of the personal data we hold about you.
✓ Right to Rectification
Ask us to correct any inaccurate or incomplete data.
✓ Right to Erasure
Request deletion of your personal data where there is no lawful reason to retain it.
✓ Right to Object
Object to us processing your data for certain purposes.
✓ Right to Portability
Receive your data in a portable format to transfer elsewhere.
✓ Right to Complain
Lodge a complaint with the ICO at ico.org.uk if you feel your rights have been breached.
To exercise any of these rights, please contact us at [email protected] or call 01925 393658. We will respond within 30 days.
7. Cookies
Our website uses cookies to improve your browsing experience. Cookies are small text files stored on your device. We use the following types:
- Essential cookies — required for the site to function (e.g. your shopping basket, login session)
- Analytics cookies — help us understand how visitors use our site so we can improve it
- Payment cookies — set by PayPal and Klarna to process transactions securely
You can control cookies through your browser settings. Please note that disabling certain cookies may affect site functionality.
8. Age Verification & Child Safety
Vape Alive UK sells products intended for adults aged 18 and over only. We carry out age verification checks on all orders and accounts. By creating an account or placing an order, you confirm that you are aged 18 or over.
We do not knowingly collect data from anyone under the age of 18. If we become aware that a minor has provided us with personal data, we will delete it immediately.
9. Data Security
NLW Media Solutions LTD takes appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. These include:
- SSL encryption on all pages of our website
- Encrypted storage of account passwords
- Restricted staff access to personal data
- Secure, reputable payment processors (PCI-DSS compliant)
- Regular security monitoring of our website
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we do, we will update the “Last updated” date at the top of this page.
We encourage you to review this page periodically to stay informed about how we protect your data.
11. Contact Us About Your Data
The data controller for this website is:
NLW Media Solutions LTD (trading as Vape Alive UK) — Company No. 12085530
Vaping is for adults only.
Vape Alive UK operates strict age verification on all orders. Our products are intended solely for adults aged 18 and over. Please vape responsibly — nicotine is addictive.
© 2026 Vape Alive UK. A trading name of NLW Media Solutions LTD. Company No. 12085530. Registered in England & Wales. | TPD Compliant | 18+ Only